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LEADGEN / INSTAGRAM

Prepare a customer review for Instagram without losing context

A useful review explains someone’s experience rather than simply saying “great service”. Collect the material, agree on publication and preserve its meaning.

Ask about a specific experience

Instead of asking for praise, use open questions. What did the person need? What mattered when choosing? How did the work or product use go? What should a future buyer know? Do not suggest the desired result or write praise on the customer’s behalf.

Agree on the content and presentation

Check whether the name, photograph, company and text can be shown. If you shorten or edit a message, show the final design to the person. Keep the agreement in your working correspondence. This is an organisational step for transparent handling, not a substitute for any legal review your situation requires.

Remove unnecessary screenshot details

Do not publish an entire conversation simply because it includes a review. Check for phone numbers, addresses, order details, payment information and other people’s messages. Hide unnecessary information while preserving the meaning. If you typeset a quotation, do not present it as an original chat screenshot.

Separate the quote from your explanation

You can introduce the product or task, but distinguish your explanation from the customer’s words. Do not add figures they did not state. Preserve limitations concerning the period or product version. One positive experience should not be presented as a promise that everyone will achieve the same result.

Make it readable

Break long messages into understandable parts or use a short approved quotation with context. Check the type size on a phone. Keep the source separately from the design so the team can verify wording. Assign someone to handle a request to remove the material promptly.

LEADGEN / NEXT STEP

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