Lighting retailer: a first Google Ads launch
A large offline lighting store had not previously acquired customers through advertising. It needed product-ad infrastructure and a test of search and shopping campaigns.
Read case studyGoogle Ads Setup and Management
Your product.
At the right
moment
Google Ads for businesses with demand. We work on queries, campaigns and conversions so you understand what happens after the click.
✓ An agreed scope of work✓ A written agreement
See how we work ↓Idea. Test. Insight. Next step.
DEMAND × OFFERLG / 01Let’s discuss Google Ads.
We’ll review demand, your website and your current goals.
Prefer to message us?Write to us on Telegram ↗
GOOGLE ADS
BUILT AROUND YOUR GOALS
before launch.
BUILT AROUND YOUR GOALS
SearchAn answer to a search
ShoppingProduct advertising
We agree formats, budget and scope before launch.
01 / START WITH THE WORK
Selected projects.
Challenge. Work. Details.
Real Leadgen projects. Open a full case study with original screenshots and context for the results.
View all 32 case studies ↗
Sand and gravel: search aligned with order economics
A sand, gravel and screenings supplier needed a lower enquiry cost. The business’s margins set a target ceiling of UAH 135 per lead.
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Cottage development: display advertising
A developer needed enquiries from selected regions while controlling lead cost and audience quality. This project specifically involved display campaigns.
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Underfloor heating: a search advertising launch
An underfloor-heating installer relied on OLX and recommendations. To support growth, it decided to test paid search as an additional source of enquiries.
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Care homes: rebuilding search campaigns
After working with previous contractors, the client wanted its care-home advertising rebuilt. The task was to establish enquiry flow and test the economics during the initial phase.
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Taxi management: driver and partner enquiries
The taxi management company needed a launch and two distinct audiences: drivers and business partners. Those enquiry types needed separate evaluation.
Read case study01 / 06Scroll to explore the challenges
View all 32 case studies↗
Historical case studies: results relate to the projects described and are not forecasts for a new launch. Reported figures and original screenshots may cover different periods.
02 / YOUR STARTING POINT
Where are you
starting from?
The right approach depends on
what already works in your business.
SITUATION 01
Are people already searching for your product?
We’ll review demand, the website and the offer, then prepare the campaign structure, ads and agreed enquiry tracking.
- Demand, queries and locations
- Website and target actions
- An initial advertising launch plan
SITUATION 02
What happens after the click?
We’ll check queries, ad-to-page relevance and form delivery. We’ll distinguish tracking issues from traffic and offer quality.
- Queries and campaign structure
- Landing page and enquiry delivery
- Accurate analytics goals
SITUATION 03
From data to the next change.
We’ll review campaigns, spend and enquiries, then agree optimisation priorities and whether additional formats suit your business goals.
- Existing campaign results
- Irrelevant traffic and spend
- Optimisation and new test plan
03 / WHAT THE SERVICE INCLUDES
From a search
to a measurable action.
Preparation, launch and management. Formats and scope depend on your product.
Demand and structure
We analyse your goals, collect queries and negative keywords, and prepare campaigns and ads.
Formats for your goals
Search, shopping and display advertising. For Shopping, we work with the feed and Merchant Center; required formats are agreed separately.
Conversions and analytics
We define the target action and check tracking. Clicks, enquiries and sales are different events.
Management and optimisation
We analyse queries, spend and enquiry quality, optimise campaigns and provide clear findings.
04 / HOW WE APPROACH ADVERTISING
A click is the start.
What happens next?
We check the full journey: the search, the ad, the landing page and the enquiry reaching your business.
Discuss your goals ↗OUR WORKING LOGIC / LEADGEN↗
- 01✳
Query and ad
Matching what your potential customer is looking for.
- 02↗
Page and enquiry
A clear offer, contact details and a working form.
- 03◎
Conversion and insight
Verified events and feedback from sales.
Results guide the next step.
05 / WORKING TOGETHER
Hear from
our clients.
Real accounts of working with our team.
Videos load when you choose to play them.
Tryhubenko · Kapustin · InAppo · loveiskaLet’s discuss your goals next ↗
06 / WHAT WORKING WITH US INCLUDES
A clear process.
Specific actions.
We agree the scope of work
around your project.
Where we start
Your business goal, channel, budget and the metrics used to assess advertising.
What we launch
Campaigns, ads and materials. Checks for the agreed target actions.
What we change next
Reviewing results, testing hypotheses and agreeing the next steps.
↔
Advertising is part of your business process. Your feedback matters when assessing enquiry quality. We agree access, materials and each party’s responsibilities before work begins.
ALREADY RUNNING ADS?
Find what’s
worth reviewing.
Our free initial review covers your campaigns, offer and measurement to identify the next step.
CampaignsLanding pageConversions
Let’s start with a review.
07 / WORKING TERMS
Clear fees.
Separate ad spend.
A QUOTE FOR YOUR GOALSFirst, the plan.
First, the plan.
Then, the price.
We agree the work and terms before starting. Agency fees and advertising spend are separate costs.
Request a quote ↗01
Agency services
Advertising launch or management within an agreed scope.
02
Advertising budget
Advertising spend in Google Ads.
03
Additional materials
Photography, video and additional tasks are agreed separately.
08 / THE LEADGEN TEAM
Let’s get to know
each other.
The people behind the advertising decisions.
Meet us during our first conversation.
Viktor
Founder
Oleksandr
Marketer | Team Lead
Polina
Project Manager
Danylo
Paid Social Specialist
Denys
Google Ads Specialist
Vladyslav
Google Ads Specialist
Ivan
Paid Social Specialist
Liza
Designer
09 / BEFORE OUR FIRST CONVERSATION
The details
matter.
What’s useful to know before we start.
How much does Google Ads setup and management cost?
+
The fee depends on campaign structure, formats and analytics work. We agree launch, ongoing management and additional integrations before starting. Advertising spend is separate.
What budget do I need to start?
+
We assess demand, location, competition and an acceptable cost per enquiry. The test budget and conditions reflect your goals; the next plan is refined using actual data.
Which advertising formats do you set up?
+
We consider search, shopping and display campaigns, plus remarketing. The choice depends on your product and goals; launching every format at once is not required.
What is needed for Google Shopping?
+
A ready online store, accurate product data, a feed and Merchant Center. We check readiness before launch and agree any required work.
What is included in launch and management?
+
At launch: website checks, queries and negative keywords, structure, ads and agreed conversions. During management: query, spend and enquiry-quality analysis, optimisation and reporting.
How do you check conversions?
+
We agree which action counts as a goal and check the form and analytics event. A button click and a confirmed enquiry are different events. Sales are assessed when business data is available.
Can you take over our existing account?
+
Yes. We review its history, settings, queries and goals. Access is granted through an official invitation. We agree a change plan before implementation.
Why do we get clicks but no enquiries?
+
The cause may be tracking, queries, the ad, the offer or the landing page. We review the journey step by step and use data to determine the next action.
When can results be evaluated?
+
After enough data has been collected and enquiries have been processed. Timing, acceptable spend and evaluation criteria depend on your budget and sales cycle; they are agreed before the test.
LEADGEN / INSIGHTS
Materials for Shopping and Display campaigns.
PHOTOGRAPHY / INSTAGRAM
Photograph products with a phone: a home-shoot plan for Instagram
Create a set of images that shows the product’s shape, texture and scale. A phone, a window and a simple background are enough to start.
Read article↗BRIEF / INSTAGRAM
An Instagram design brief: what to send before the first draft
Replace “make it look good” with a short, concrete brief. Agree on the message, materials and expectations before design starts.
Read article↗LET’S START WITH YOUR BUSINESS
Let’s discuss
your demand.
What do you offer, where do you operate and do you have an existing account? We’ll identify where to start with Google Ads.