Leather goods: from a landing page to catalogue ads
The leather-goods retailer started with a single-product landing page. Growing sales required a complete online store and an advertising approach for its range.
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Leadgen case studies 32
Different projects. A focused approach.
Retail, services, property and education. Explore the challenge, the work and each project’s original materials.
32 projects. From first launches to new markets.↙
Lighting retailer: a first Google Ads launch
A large offline lighting store had not previously acquired customers through advertising. It needed product-ad infrastructure and a test of search and shopping campaigns.
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Online learning for children: launching the product
The education project was starting from scratch. It needed an offer, a defined audience and advertising combinations that generated enquiries at an acceptable cost.
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Cottage development: display advertising
A developer needed enquiries from selected regions while controlling lead cost and audience quality. This project specifically involved display campaigns.
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Solar installations: from lead forms to a website
The solar supplier and installer initially relied on recommendations. It had no website or Instagram for an advertising launch, and later introduced an offer for on-site energy consumption.
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Sand and gravel: search aligned with order economics
A sand, gravel and screenings supplier needed a lower enquiry cost. The business’s margins set a target ceiling of UAH 135 per lead.
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Property in Poland and Cyprus
A Poland-based agency marketed property in two countries. Enquiry volume mattered, but so did matching prospective buyers’ budgets to property prices.
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Property in Bali
Property advertising in Bali ran with an average budget of approximately $1,500 a month. The project needed materials that helped prospective buyers get to know the properties.
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Equipment retail on Instagram
The shop sold equipment through Instagram. It needed a journey from viewing a product to speaking with a salesperson, within the platform’s advertising rules.
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A Chinese-language trading blog
A trading and cryptocurrency blogger wanted Instagram subscribers and a subsequent course launch. The content was in Chinese, so advertising geography followed the audience’s language.
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Landscaping stone: three enquiry paths
A landscaping-stone supplier needed a flow of enquiries. The project compared destinations for those enquiries, rather than only comparing individual advertisements.
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Property in Spain: enquiries and webinars
The project combined enquiries from prospective property buyers with a separate webinar journey. The source states an advertising budget of $1,500–2,000 a month.
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Underfloor heating: a search advertising launch
An underfloor-heating installer relied on OLX and recommendations. To support growth, it decided to test paid search as an additional source of enquiries.
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Care homes: rebuilding search campaigns
After working with previous contractors, the client wanted its care-home advertising rebuilt. The task was to establish enquiry flow and test the economics during the initial phase.
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Appliance repair in Canada: a local launch
An appliance technician was moving into independent work without a website or social profiles. A small local audience meant offers and creative materials needed regular changes.
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Pishmaniye sweets: explaining the product and scaling
A sweets producer delivering across Ukraine already had ads and two websites. It wanted more volume at an acceptable order cost, while many buyers were unfamiliar with the product.
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Mobile game: testing markets and audiences
A new mobile game needed users and a test of its acquisition model. The task was to compare markets, audiences and target-action costs.
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UseCrypt Nation: product marketing support
UseCrypt Nation, also called Socap coin in the source, developed digital products and a token-based cashback mechanism. The brief covered general marketing support.
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Crypto Profit: a first product launch
The crypto expert’s first product launch had no previous advertising statistics. It required website and social preparation and a test of acquisition from scratch.
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Sushi Master: restaurant-chain advertising
The international Japanese and Pan-Asian restaurant chain had an established brand and regularly updated its menu. The original brief targeted enquiries below $1.
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Web design agency: a quiz and audience tests
The web design agency needed enquiries at an acceptable cost and a test of its sales funnel. The account covers two months of work.
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Thermal underwear: launching with two websites
The thermal-underwear retailer initially had neither a website nor social profiles. It needed an offer, a sales launch and a convenient enquiry-handling process.
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Printing services in Odesa: from profile to enquiries
The client had a website and Instagram and wanted to develop its profile. The working focus shifted from follower counts to enquiries and printing-service sales.
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Balcony services in Dnipro: changing the enquiry journey
The balcony repair and installation business had Instagram and a quiz. The initial quiz test produced expensive, low-quality enquiries, while its small geographic market quickly exhausted fresh audiences.
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Weekly webinars: a website and acquisition funnel
An education product needed a repeatable way to attract new participants to weekly webinars. Preparation covered the journey to registration, not just advertisements.
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English for children: filling the first groups
The online English school was starting from scratch. It needed an offer, customer touchpoints and its first learning groups.
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Taxi management: driver and partner enquiries
The taxi management company needed a launch and two distinct audiences: drivers and business partners. Those enquiry types needed separate evaluation.
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Beauty salon: working with local demand
The salon wanted to develop its social profile, prepare content and attract service buyers. The source describes more than a year of work.
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Wooden playgrounds: a quiz and product creative
The playground manufacturer needed to demonstrate its product and attract prospective buyers. The client filmed photo and video material using the team’s brief.
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Instagram bookshop: preparing the profile
The offline bookshop had an underperforming website and unfinished social profiles. It needed Facebook and Instagram preparation and a demand test in that channel.
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Children’s footwear: a first advertising launch
The children’s footwear store already had a website, but needed conversion improvements before its first advertising launch. Social profiles and offers also required preparation.
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Online bookshop: adding Meta to paid search
The book retailer had a website and experience only with search advertising. It wanted to test Facebook and Instagram as a new acquisition channel.
Read case studyHistorical case studies: results relate to the projects described and are not forecasts for a new launch. Reported figures and original screenshots may cover different periods.
LEADGEN / NEXT STEP
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