The business challenge
The shop sold equipment through Instagram. It needed a journey from viewing a product to speaking with a salesperson, within the platform’s advertising rules.
What we did
The team promoted posts, configured messaging and later added phone-number collection in Direct. It tested photos and video, including warehouse product demonstrations. The source describes a $70–150 daily budget and around six months of work.
Results reported in the original account
The original account reports $1.50–4 per conversation and $3–8 per sale, depending on the product.
