Leather goods: from a landing page to catalogue ads
The leather-goods retailer started with a single-product landing page. Growing sales required a complete online store and an advertising approach for its range.
Read case studyLeadgen Marketing Agency
Your advertising.
The next
level
Meta and Google Ads for your business.
We launch new campaigns and improve existing ones, from creative concepts to enquiry tracking.
✓ An agreed scope of work✓ A written agreement
See how we work ↓Idea. Test. Insight. Next step.
CREATIVE × DATALG / 01Let’s start with your goals.
We’ll discuss your situation and where to start.
Prefer to message us?Write to us on Telegram ↗
TWO CHANNELS.
YOUR BUSINESS GOAL.MetaFacebook · Instagram↗Google AdsDemand · Products · Remarketing↗Creative earns attention.
Data guides the next step.
YOUR BUSINESS GOAL.MetaFacebook · Instagram↗Google AdsDemand · Products · Remarketing↗Creative earns attention.
Data guides the next step.
01 / START WITH THE WORK
Selected projects.
Challenge. Work. Details.
Real Leadgen projects. Open a full case study with original screenshots and context for the results.
View all 32 case studies ↗
Lighting retailer: a first Google Ads launch
A large offline lighting store had not previously acquired customers through advertising. It needed product-ad infrastructure and a test of search and shopping campaigns.
Read case study
Online learning for children: launching the product
The education project was starting from scratch. It needed an offer, a defined audience and advertising combinations that generated enquiries at an acceptable cost.
Read case study
Cottage development: display advertising
A developer needed enquiries from selected regions while controlling lead cost and audience quality. This project specifically involved display campaigns.
Read case study
Solar installations: from lead forms to a website
The solar supplier and installer initially relied on recommendations. It had no website or Instagram for an advertising launch, and later introduced an offer for on-site energy consumption.
Read case study
Sand and gravel: search aligned with order economics
A sand, gravel and screenings supplier needed a lower enquiry cost. The business’s margins set a target ceiling of UAH 135 per lead.
Read case study01 / 06Scroll to explore the challenges
View all 32 case studies↗
Historical case studies: results relate to the projects described and are not forecasts for a new launch. Reported figures and original screenshots may cover different periods.
02 / YOUR STARTING POINT
Where are you
starting from?
The right approach depends on
what already works in your business.
SITUATION 01
You have a product. You need customers.
We’ll review the product, audience and enquiry journey. We’ll choose a channel, prepare the materials and agree what to measure at launch.
- Choosing between Meta and Google
- Campaigns, ads and measurement
- An initial advertising test plan
SITUATION 02
You’re spending. You need clarity.
We’ll review the campaigns, offer and measurement. We’ll distinguish traffic issues from landing-page or enquiry-handling problems.
- Existing campaign structure
- Enquiry quality and conversion events
- Priorities for the next changes
SITUATION 03
You have results. What comes next?
We’ll review the campaigns and offers that already work. We’ll propose new tests and channels based on your budget and capacity to handle enquiries.
- Reviewing what already works
- New creative and audiences
- Conditions for expanding advertising
03 / LEADGEN’S TWO CHANNELS
Attention for your product.
An answer to demand.
We help choose a channel
for your product and goals.
01 / FACEBOOK & INSTAGRAM↗
Social media
advertising.
We introduce your product to its audience through creative materials, targeting, testing and retargeting.
How we work with Meta ↗02 / GOOGLE ADS↗
Google
advertising.
We work with people looking for a solution. Search, shopping and display campaigns built around your goals.
How we work with Google Ads ↗04 / HOW WE APPROACH ADVERTISING
Turn an idea
into a test.
Creative earns attention. Campaigns reach an audience. Measurement shows what to do next.
Discuss your goals ↗OUR WORKING LOGIC / LEADGEN↗
- 01✳
Offer and creative
What we show, to whom and why it should matter.
- 02↗
Campaign and test
We test the hypothesis in the chosen channel.
- 03◎
Enquiries and data
We review target actions and feedback from your business.
Results guide the next step.
05 / WORKING TOGETHER
Hear from
our clients.
Real accounts of working with our team.
Videos load when you choose to play them.
Tryhubenko · Kapustin · InAppo · loveiskaLet’s discuss your goals next ↗
06 / WHAT WORKING WITH US INCLUDES
A clear process.
Specific actions.
We agree the scope of work
around your project.
Where we start
Your business goal, channel, budget and the metrics used to assess advertising.
What we launch
Campaigns, ads and materials. Checks for the agreed target actions.
What we change next
Reviewing results, testing hypotheses and agreeing the next steps.
↔
Advertising is part of your business process. Your feedback matters when assessing enquiry quality. We agree access, materials and each party’s responsibilities before work begins.
ALREADY RUNNING ADS?
Find what’s
worth reviewing.
Our free initial review covers your campaigns, offer and measurement to identify the next step.
CampaignsLanding pageConversions
Let’s start with a review.
07 / WORKING TERMS
Clear fees.
Separate ad spend.
A QUOTE FOR YOUR GOALSFirst, the plan.
First, the plan.
Then, the price.
We agree the work and terms before starting. Agency fees and advertising spend are separate costs.
Request a quote ↗01
Agency services
Advertising launch or management within an agreed scope.
02
Advertising budget
Spend on ad impressions and clicks in Meta and Google.
03
Additional materials
Photography, video and additional tasks are agreed separately.
08 / THE LEADGEN TEAM
Let’s get to know
each other.
The people behind the advertising decisions.
Meet us during our first conversation.
Viktor
Founder
Oleksandr
Marketer | Team Lead
Polina
Project Manager
Danylo
Paid Social Specialist
Denys
Google Ads Specialist
Vladyslav
Google Ads Specialist
Ivan
Paid Social Specialist
Liza
Designer
09 / BEFORE OUR FIRST CONVERSATION
The details
matter.
What’s useful to know before we start.
Which is better for my business: Meta or Google Ads?
+
Google helps you reach existing search demand. Meta introduces your product through creative materials, messaging and lead forms. The choice depends on your product, location, budget and ability to handle enquiries. We’ll discuss your situation during the consultation.
Can you help if my ads are already running?
+
Yes. We start by reviewing existing campaigns, analytics goals and previous results. We identify what to keep and what to check; changes are agreed before implementation.
How much do your services cost?
+
The fee depends on your channels, goals and agreed scope. Agency fees, advertising spend and additional materials are discussed separately before starting. Leave your contact details for a quote tailored to your project.
What do you need from us to start?
+
Information about your product, location, customers, budget and advertising history. We agree materials and access requirements for the project. Access is provided through official invitations; you don’t need to share passwords.
How will we know if advertising is working?
+
We agree target actions and metrics before launch. We distinguish clicks from enquiries, and enquiries from sales. We assess lead quality with feedback from your business; revenue and returns require access to sales data.
Do you guarantee a specific number of enquiries?
+
Results depend on your product, competition, budget, website and enquiry handling. Past case studies are not guarantees for another business. We agree the scope, evaluation criteria and test plan.
How do we formalise the cooperation?
+
Our agreement records the scope, payment, timeline and each party’s responsibilities. Before work begins, you know what is included and which costs are separate.
LEADGEN / INSIGHTS
Useful before you start.
PROFILE / INSTAGRAM
Prepare your Instagram profile for ad traffic
Someone arriving from an ad should understand your offer and how to contact you. Check that journey before sending paid traffic to the profile.
Read article↗PHOTOGRAPHY / INSTAGRAM
Photograph products with a phone: a home-shoot plan for Instagram
Create a set of images that shows the product’s shape, texture and scale. A phone, a window and a simple background are enough to start.
Read article↗BRAND STYLE / INSTAGRAM
An Instagram mini style guide: colours, type and team templates
When several people make content, shared visual rules help it stay recognisable. Start with a compact set of decisions and practical examples.
Read article↗LET’S START WITH YOUR BUSINESS
The next step is
a conversation.
What do you sell, and to whom? What’s happening with your advertising? Let’s discuss the goals and how we could work together.