The business challenge
A large offline lighting store had not previously acquired customers through advertising. It needed product-ad infrastructure and a test of search and shopping campaigns.
What we did
The team recommended website conversion improvements, created a product feed and configured Merchant Center. It launched Search and Shopping, tested advertising variants and retained the more effective campaigns.
Results reported in the original account
The original account records 484 enquiries at UAH 131 each.
Original screenshots
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