The business challenge
An underfloor-heating installer relied on OLX and recommendations. To support growth, it decided to test paid search as an additional source of enquiries.
What we did
The team researched search terms and negative keywords and wrote advertisements. It launched search campaigns and remarketing to reach existing demand and reconnect with interested visitors.
Results reported in the original account
The original case reports UAH 430 per enquiry and a 4% website conversion rate.
Original screenshots
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