The business challenge
After working with previous contractors, the client wanted its care-home advertising rebuilt. The task was to establish enquiry flow and test the economics during the initial phase.
What we did
The team researched keywords, created new campaigns and tested campaign types. It also filtered irrelevant traffic so advertising spend could focus on relevant enquiries.
Results reported in the original account
The published account reports halving the initial cost per lead and managing more than UAH 700,000 in ad spend.
Original screenshots
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