Leather goods: from a landing page to catalogue ads
The leather-goods retailer started with a single-product landing page. Growing sales required a complete online store and an advertising approach for its range.
Read case studyInstagram and Facebook Advertising
Creative.
Audience.
Enquiries
Instagram and Facebook for your business. We launch new campaigns or improve existing ones through creative materials, audiences and enquiry tracking.
✓ An agreed scope of work✓ A written agreement
See how we work ↓Idea. Test. Insight. Next step.
IDEA × AUDIENCELG / 01Let’s discuss Meta Ads.
We’ll review your product and choose where to start.
Prefer to message us?Write to us on Telegram ↗
META ADS
BUILT AROUND YOUR GOALS
before launch.
BUILT AROUND YOUR GOALS
InstagramProduct and attention
FacebookAudiences and enquiries
We agree formats, budget and scope before launch.
01 / START WITH THE WORK
Selected projects.
Challenge. Work. Details.
Real Leadgen projects. Open a full case study with original screenshots and context for the results.
View all 32 case studies ↗
Online learning for children: launching the product
The education project was starting from scratch. It needed an offer, a defined audience and advertising combinations that generated enquiries at an acceptable cost.
Read case study
Solar installations: from lead forms to a website
The solar supplier and installer initially relied on recommendations. It had no website or Instagram for an advertising launch, and later introduced an offer for on-site energy consumption.
Read case study
Property in Poland and Cyprus
A Poland-based agency marketed property in two countries. Enquiry volume mattered, but so did matching prospective buyers’ budgets to property prices.
Read case study
Wooden playgrounds: a quiz and product creative
The playground manufacturer needed to demonstrate its product and attract prospective buyers. The client filmed photo and video material using the team’s brief.
Read case study
Balcony services in Dnipro: changing the enquiry journey
The balcony repair and installation business had Instagram and a quiz. The initial quiz test produced expensive, low-quality enquiries, while its small geographic market quickly exhausted fresh audiences.
Read case study01 / 06Scroll to explore the challenges
View all 32 case studies↗
Historical case studies: results relate to the projects described and are not forecasts for a new launch. Reported figures and original screenshots may cover different periods.
02 / YOUR STARTING POINT
Where are you
starting from?
The right approach depends on
what already works in your business.
SITUATION 01
Where do we start with Meta?
We’ll review your product and offer, then prepare campaigns and agreed materials. We’ll choose the destination: a website, messages or a lead form.
- Offer and target audience
- Creative materials and campaigns
- Checking enquiry delivery
SITUATION 02
Enquiries arrive. Are they a good fit?
We’ll review creative materials, audiences, the enquiry journey and conversion events. Reasons for rejection help identify the first improvement to make.
- Existing campaigns and materials
- The journey from ad to enquiry
- Lead quality and business feedback
SITUATION 03
Find the next idea worth testing.
We’ll review current combinations and agree new creative, audiences and retargeting based on your budget and capacity to handle enquiries.
- Insights from existing campaigns
- New hypotheses and materials
- Criteria for assessing the next test
03 / WHAT THE SERVICE INCLUDES
What your
Meta specialist does.
From your business goals to specific work in Instagram and Facebook.
Product and plan
We study your offer, audience and customer journey. We agree goals, budget and evaluation criteria.
Creative and campaigns
We prepare agreed copy, materials, audiences and ads. Photography, video and production scope are defined before launch.
Events and enquiries
We check the agreed enquiry tracking. Website, messages or lead form: the choice depends on your goals and sales process.
Analysis and further tests
We review results, test hypotheses and work on retargeting. We agree insights and next steps.
04 / HOW WE APPROACH ADVERTISING
From the first frame
to a customer conversation.
The creative and landing page should communicate the same offer. Enquiries should reach the sales team.
Discuss your goals ↗OUR WORKING LOGIC / LEADGEN↗
- 01✳
Creative and promise
The product, the reason to care and a clear next step.
- 02↗
Audience and journey
Who sees the ad and where the click takes them.
- 03◎
Enquiry and quality
The target action and feedback from your business.
Results guide the next step.
05 / WORKING TOGETHER
Hear from
our clients.
Real accounts of working with our team.
Videos load when you choose to play them.
Tryhubenko · Kapustin · InAppo · loveiskaLet’s discuss your goals next ↗
06 / WHAT WORKING WITH US INCLUDES
A clear process.
Specific actions.
We agree the scope of work
around your project.
Where we start
Your business goal, channel, budget and the metrics used to assess advertising.
What we launch
Campaigns, ads and materials. Checks for the agreed target actions.
What we change next
Reviewing results, testing hypotheses and agreeing the next steps.
↔
Advertising is part of your business process. Your feedback matters when assessing enquiry quality. We agree access, materials and each party’s responsibilities before work begins.
ALREADY RUNNING ADS?
Find what’s
worth reviewing.
Our free initial review covers your campaigns, offer and measurement to identify the next step.
CampaignsLanding pageConversions
Let’s start with a review.
07 / WORKING TERMS
Clear fees.
Separate ad spend.
A QUOTE FOR YOUR GOALSFirst, the plan.
First, the plan.
Then, the price.
We agree the work and terms before starting. Agency fees and advertising spend are separate costs.
Request a quote ↗01
Agency services
Advertising launch or management within an agreed scope.
02
Advertising budget
Spend on advertising in Meta.
03
Additional materials
Photography, video and additional tasks are agreed separately.
08 / THE LEADGEN TEAM
Let’s get to know
each other.
The people behind the advertising decisions.
Meet us during our first conversation.
Viktor
Founder
Oleksandr
Marketer | Team Lead
Polina
Project Manager
Danylo
Paid Social Specialist
Denys
Google Ads Specialist
Vladyslav
Google Ads Specialist
Ivan
Paid Social Specialist
Liza
Designer
09 / BEFORE OUR FIRST CONVERSATION
The details
matter.
What’s useful to know before we start.
How much does Meta advertising management cost?
+
The fee depends on your goals, campaign count and materials. Before work begins, we agree agency fees, Meta advertising spend and any additional work separately.
What advertising budget do I need?
+
We set the test budget according to your product, location, goal and hypotheses. Meta ad spend is separate from agency fees. There is no single budget suitable for every business.
What is included?
+
Goal analysis, campaign planning, audiences, agreed ads and materials, event checks, launch, analysis and optimisation. We confirm the exact scope before starting.
Do you work with Instagram and Facebook?
+
Yes, we consider both platforms within Meta. We select placements and formats for the product, materials and goals, then review the results.
Can I start without a website?
+
Messages or lead forms can suit some goals. We need to establish who receives enquiries and what happens after submission. If ads lead to a website, we check the page and form.
Who prepares the photos and videos?
+
We use your available materials and agree any further production. Concepts, design scope, filming and additional costs are defined before the work is carried out.
What is needed before launch?
+
A product description, location, offer, available photos and videos, advertising access and someone responsible for enquiries. No password sharing is needed: we use official invitations.
Can you take over existing campaigns?
+
Yes. We first review the structure, materials, events and past results. We agree changes after the review and preserve useful settings.
When can we assess results?
+
After collecting data and processing enquiries. Timing, metrics and acceptable spend depend on your budget and sales cycle. Click counts alone do not demonstrate advertising quality.
LEADGEN / INSIGHTS
Useful before you start.
VIDEO / INSTAGRAM
A product-demo Reels script: from idea to shot list
A short video is easier to film when every shot has a purpose. Here is a practical demo structure without promises of viral reach.
Read article↗STORIES / INSTAGRAM
Explain ordering in Instagram Stories: a five-card sequence
Bring price, included items, payment and delivery into one short sequence so a buyer does not have to search through unrelated posts.
Read article↗LET’S START WITH YOUR BUSINESS
Tell us
about your product.
What do you sell, and to whom? Have you run Meta ads before? Let’s discuss a launch or the next changes to your advertising.