The business challenge
A Poland-based agency marketed property in two countries. Enquiry volume mattered, but so did matching prospective buyers’ budgets to property prices.
What we did
For Poland, the team tested static ads and alternative creative formats. For Cyprus, it used videos recorded by the agent at the properties, reviewing the quality of the contacts generated.
Results reported in the original account
The original account reports roughly $4 per qualified lead initially in Poland and around $7 after changing the approach, with some enquiries becoming sales. It reports $9–10 per lead for Cyprus.
