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META ADS / Historical project

Online learning for children: launching the product

The education project was starting from scratch. It needed an offer, a defined audience and advertising combinations that generated enquiries at an acceptable cost.

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Original project image: Online learning for children: launching the productLEADGEN / 25
01

The business challenge

The education project was starting from scratch. It needed an offer, a defined audience and advertising combinations that generated enquiries at an acceptable cost.

02

What we did

The team created a website and quiz, developed offers and advertising materials, and launched social advertising and retargeting while comparing test results.

03

Results reported in the original account

The original material reports a threefold reduction in enquiry cost and a reference of $1.20 per lead.

04

Original screenshots

Advertising account screenshot: Online learning for children: launching the productOpen full image ↗
Screenshots from the original publication. Text within the images remains in its original language.

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