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META ADS / Historical project

Wooden playgrounds: a quiz and product creative

The playground manufacturer needed to demonstrate its product and attract prospective buyers. The client filmed photo and video material using the team’s brief.

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Original project image: Wooden playgrounds: a quiz and product creativeLEADGEN / 28
01

The business challenge

The playground manufacturer needed to demonstrate its product and attract prospective buyers. The client filmed photo and video material using the team’s brief.

02

What we did

The team turned that material into ads, developed a quiz and copy and configured measurement. It researched and segmented audiences and prepared advertising and social-profile recommendations.

03

Results reported in the original account

The original account lists $0.61 per lead, $20–25 per customer and 3–4% lead-to-sale conversion at around $3,000 order value.

04

Original screenshots

Advertising account screenshot: Wooden playgrounds: a quiz and product creativeOpen full image ↗
Screenshots from the original publication. Text within the images remains in its original language.

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