GOOGLE ADS / Historical project

Sand and gravel: search aligned with order economics

A sand, gravel and screenings supplier needed a lower enquiry cost. The business’s margins set a target ceiling of UAH 135 per lead.

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Original project image: Sand and gravel: search aligned with order economics

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The business challenge

A sand, gravel and screenings supplier needed a lower enquiry cost. The business’s margins set a target ceiling of UAH 135 per lead.

What we did

The team improved the landing page for paid search, rebuilt search campaigns and continued optimising them, aligning the advertising and website with the business requirement.

Results reported in the original account

The original account reports 386 enquiries a month at no more than UAH 135 each.

Original screenshots

Advertising account screenshot: Sand and gravel: search aligned with order economics — Screenshots from the original publication. Text within the images remains in its original language.

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Sand and gravel: search aligned with order economics

The business challenge

What we did

Results reported in the original account

Original screenshots

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Now, your project.