The business challenge
A landscaping-stone supplier needed a flow of enquiries. The project compared destinations for those enquiries, rather than only comparing individual advertisements.
What we did
The team built a landing page and an Instagram Direct sales journey. Ads led to the website, Direct and a lead form, using video, static ads and promotional offers. The source states a $3,000 monthly budget.
Results reported in the original account
Reported enquiry costs were $3–6 in Instagram, $5–7 on the website and around $7 through a lead form.
