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META ADS / Historical project

Thermal underwear: launching with two websites

The thermal-underwear retailer initially had neither a website nor social profiles. It needed an offer, a sales launch and a convenient enquiry-handling process.

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Original project image: Thermal underwear: launching with two websitesLEADGEN / 19
01

The business challenge

The thermal-underwear retailer initially had neither a website nor social profiles. It needed an offer, a sales launch and a convenient enquiry-handling process.

02

What we did

After competitor research, the team built two website variants to compare conversion. It configured analytics and tested photos, video and lookalike audiences. The source states a $30–40 daily budget.

03

Results reported in the original account

The original account reports a $1.70 average enquiry cost and at least 15 daily orders over three months.

04

Original screenshots

Advertising account screenshot: Thermal underwear: launching with two websitesOpen full image ↗
Screenshots from the original publication. Text within the images remains in its original language.

LEADGEN / NEXT STEP

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