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META ADS / Historical project

English for children: filling the first groups

The online English school was starting from scratch. It needed an offer, customer touchpoints and its first learning groups.

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Original project image: English for children: filling the first groupsLEADGEN / 24
01

The business challenge

The online English school was starting from scratch. It needed an offer, customer touchpoints and its first learning groups.

02

What we did

The team created a website and quiz, connected analytics and prepared filming briefs, photo and video ads and guidance for Facebook and Instagram. It launched advertising and retargeting campaigns.

03

Results reported in the original account

The original account reports filling the first five groups with an average lead cost of $2.

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