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META ADS / Historical project

Weekly webinars: a website and acquisition funnel

An education product needed a repeatable way to attract new participants to weekly webinars. Preparation covered the journey to registration, not just advertisements.

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Original project image: Weekly webinars: a website and acquisition funnelLEADGEN / 23
01

The business challenge

An education product needed a repeatable way to attract new participants to weekly webinars. Preparation covered the journey to registration, not just advertisements.

02

What we did

The team developed the website and webinar funnel, produced photo and video creative, segmented audiences and configured website measurement and conversion campaigns.

03

Results reported in the original account

The original account reports registrations at $0.96 and recurring participant acquisition.

04

Original screenshots

Advertising account screenshot: Weekly webinars: a website and acquisition funnelOpen full image ↗
Screenshots from the original publication. Text within the images remains in its original language.

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