Define one specific job
Explain what you need and what a viewer should understand. For example: a carousel introducing a new collection and pointing to the catalogue. That is clearer than “increase awareness”. State where it will appear and who will read it. For a sequence, explain the purpose of each card.
Provide verified copy
Collect the product name, offer contents, current prices and agreed terms. Mark mandatory wording and text that can be shortened. Do not leave the designer to guess whether delivery is included. If a fact is unconfirmed, flag it as an owner question rather than a finished advertising claim.
Prepare an asset folder
Include a usable logo, original photographs, colours and fonts if defined. Name files so the pictured product is clear. Flag usage restrictions separately. Supply originals and distinguish reference images from material that can actually be published.
Explain your references
Two or three examples can establish a direction. Explain what you like in each: text hierarchy, breathing room or photography. Mention treatments to avoid. A reference is a guide, not permission to copy another design or use its images.
Agree on review and handover
Decide who consolidates feedback and approves the work, what files are included and which versions are needed. Replace “something feels wrong” with a reason: text is unreadable on a phone, the product is cropped or an ordering condition is hidden. Review the design at its real size on a phone before approval.